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Malta Guinness becomes Women’s Premier League headline sponsor with GHS10m deal

Malta Guinness is now the title sponsor of the Ghana Women’s Premier League (WPL) for the next three years.

This follows an official unveiling held at the head office of the Ghana Football Association (GFA) Friday.

Beginning the upcoming 2022/23 season, Guinness Ghana will invest GHS 10 million into the country’s women’s topflight competition.

“This contract is for three years but we know this is something that is going to go on for many years.

“Over the next three years, we will be committing about GHS 10 million. However, annually it will be GHS 1 million in cash to the GFA.

“The dream is to make it the most amazing Women’s Premier League across the continent,” Estella Muzito, Marketing and Innovation Director for Guinness Ghana Breweries PLC, stated.

Miss Muzito then remarked: “Football in Ghana is an incredible unifier which connects people from all walks of life, daily.

“From the street corners to the hallways of big corporates, football conversations and matches bring joy and inspire greatness among people

“Women football has in recent years taken its much-deserved place as a premium sporting spectacle that attracts thousands of fans and supporters.

“Malta Guinness’ decision to sponsor the Women’s Premier League in Ghana is in line with our mission to fuel a world of good. The incredibly talented women who play the game, the officials, the Football Association and the fans will be energized in their support of their favourite teams and Malta Guinness will be there to refresh them all the way.”

President of the Ghana Football Association, Kurt Okraku expressed his delight about the partnership.

“The leadership of the Ghana Football Association has shown commitment to the growth of the Women’s Football for which we increased the number of participating teams from 16 to 20. Another timely intervention from the GFA was to supply free footballs and other valuable equipment to these clubs. We enrolled players on the YEA for monthly allowances and also made the matches in the Women’s Premier League available on Max TV.

“I am filled with joy announcing this landmark agreement with Malta Guinness. I would like to thank the management of Guinness Ghana for believing in my leadership and choosing to work with us. The Ghana Football Association will continue to project our brands to make it attractive to corporate Ghana and the world at large. In passing, I want to call on other companies to emulate this example and come on board to help develop and grow the sport.”

Corporate Relations Director of Guinness Ghana, Sylvia Owu-Asunkomah added that “we are delighted to partner the GFA in this dream of bringing back the love of women’s game. Guinness Ghana has a long-standing history of supporting football in Ghana. Today, we are excited to yet again, chart a new partnership with the GFA with this agreement to are committed to the progressive portrayal of women across all spheres of life and this sponsorship with our premium brewed nonalcoholic brand, Malta Guinness, is just one of the ways to illustrate that commitment.”

“As a business committed to championing inclusion and diversity across our entire business, we want to ensure that culture permeates every aspect of our communities and sports. This partnership is the ideal opportunity to offer our women athletes the platform to showcase their greatness and can-do spirit; an ideal that drives at the core of what Malta Guinness is.”

About the Ghana Women’s Premier League (WPL)

It is the top division league for women’s football in Ghana. It was first launched in 2012. Up to 2006 only some regional areas had active women’s football leagues. In 2006, a zonal league was created, that played out a national champion for the first time. Ghana was divided into two zones that played a league stage. The league is played in two divisions, after the league stage, both division winners meet in a championship final to declare the Champions for the season. The league is played in two Zones of eight clubs, after which winners of each Zone meet in a championship final to declare the league winner.

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