Gaming company, betPawa is investing an amount of $6 million into the Ghana Premier League as headline sponsor.
The partnership agreement was officially signed in a brief ceremony at the headquarters of the Ghana Football Association (GFA) in Accra Wednesday morning.
betPawa takes the headline title for Ghana’s premier club football competition for an initial three years.
Renowned AfroPop musician and shareholder for betPawa, Oluwatosin Oluwole Ajibade (publicly known as Mr. Eazi), stated:
“The company’s high appetite for growing and harnessing talents, creating opportunities and rewarding fans across its markets are a few of the many reasons for partnering with the GFA.”
“At betPawa, we believe in support for the local game and sports development… It is in that spirit and I being a Kotoko fan, we decided [to come on board].
“We are looking forward to a prosperous mutual benefit partnership”
Taking his turn, Ghana FA President Kurt E.S Okraku opened: “We have credible partners…
“On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support.”
Mr. Okraku noted that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues, adding that “for the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement to the effort of the Government.”
Outlining some initiatives that come with this $2million-a-year contract, Mr. Okraku noted:
“We just signed an agreement with betPawa for an initial period of three years. betPawa are investing a minimum of $6 million over the period.
“From this money, we shall see the construction of a new pitch at the Ghanaman Soccer Centre of Excellence that will be called the betPawa Pitch.”
“From this deal, we are introducing a scheme called the Locker-room Bonuses. Here, all 30 or 40 players and the technical team of each winning team will receive bonuses immediately at the end of every game,” he added.
The GPL’s last headline sponsor was ZylofonCash in 2018 but the five-year deal worth $10 million deal ended abruptly within its first few months.
betPawa operates online sports betting business designed to help users to bet on games with 24 hours customer support. Apart from Ghana, its parent companies also operate in Uganda, Tanzania, Zambia, and Nigeria. It is based in Tallinn, Estonia.
The 18-team Ghana Premier League returns with the 2022/23 season this September.