Ghana FA boss, Kwesi Nyantakyi has opined that the league broadcasting agreement with StarTimes is an avenue to attract more profitable sponsorships.
The Ghana Football Association signed a ten-year deal with the Chinese broadcasting giants for the football leagues in the country to be broadcast at all levels both male and female.
Many in the soccer fraternity have expressed fears of the deal scaring potential sponsorships away, but President Kwesi Nyantakyi is positive this will propel other companies and entities to provide their support for the league and a headline sponsor could be drawn due to StarTimes.
“The opportunity cost of signing the deal with StarTimes was zero,” Nyantakyi disclosed to Joy Sports.
He was glad that women’s football and youth football will enjoy television coverage.
“For women’s football, there has never been a sponsor since 1958, the same applies to youth football and the gala football so this sponsorship is coming to fill a big void and I think it guarantees security for the next ten years.
The CAF Executive Committee member stressed that the sponsorship is just for televising games, to place value on Ghana football’s brand and the slots for headline sponsorship and others are still vacant.
“This sponsorship is for the media or broadcast right so there is the opportunity to have title sponsor and other category sponsors.
“This is going to be a platform to attract other sponsors for the league. This is just a way of promoting the brand for people to come on board and I think through this we can hit other multi-million dollar sponsorships that will come in the way of the game for the benefit of the clubs,” he added.
The Ghana Premier League after the GFA’s ordinary congress held on Monday is expected to be played in the coming year with rumours of January 19 or February 18, 2017 after the Africa Nations Cup.