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Ghana FA to hold Media, Marketing retreat

The Ghana Football Association (GFA) is holding media and marketing seminar for clubs in the top-flight and Division One League on Monday in a two-day non-residential retreat to help boost their operations ahead of the start of the new season.

The Chief Executive Officers of the various Premier and Division One League Clubs will join members of the GFA’s Executive Committee from Monday at the Alisa Hotel in Accra.

In a move to bring the clubs and key football administrators in line with the modern trends of the game, Club Media Officers and the various Venue Media Officers have also been called to attend the seminars.

Other guests have also been invited for Monday’s event which will be followed by a Club Licensing seminar on Tuesday at the same venue.

Participants will undergo training on media and publicity operations ahead of the upcoming season while the marketing seminar is meant to encourage the clubs to seek their private sponsorships.

Top resource persons in the football industry have been lined up for the two-day event with Supersport football expert and sports presenter Thomas Kwenaite arriving from South Africa for the marketing while lecturer Dr. Samuel Ofei will address the issue of “How to court business organizations to sponsor football clubs in Ghana”.

SuperSport television chief producer for West Africa Siboniso Ngubane will also address the clubs on taking advantage of continental television broadcast of the league matches to their benefits while addressing the concerns of the team.

The participants will also undergo media management training, serving the media with content as well as social media approach for clubs in Ghana with Dr. Kwaku Ofosu Asare and Mr. Ibrahim Sannie Daara guiding the media sessions.

Tuesday’s seminar will have the Club Licensing Board lecturing the clubs about the new measures meant to inject more professionalism in the administration of clubs in Ghana.

The seminar is scheduled to begin at 9:00 a.m. on each day.

 

Source: Ghana FA